Like many great products, immaculate® was born out of need.
Post-operation, one of our co-founders, Lynne Cadenhead, started having days-long awful hangovers whenever she drank alcohol. This self-confessed party girl realised she needed to find a way of enjoying alcohol-free ‘mindful socialising’ yet still enjoy her favourite G&T taste!
And she discovered she wasn’t alone.
The more people Lynne spoke to, the more she discovered others who wanted to cut down or cut out alcohol but couldn’t find anything decent to drink.
The numbers speak for themselves.
Over the past twenty years, the market for alcohol-free drinks has shown impressive growth. A September 2024 NHS survey revealed that 19% of UK adults now live alcohol-free, up from 16% in 2011. 64% of consumers across the top 10 global markets are now moderating their alcohol intake.
This growth has been driven by increased health awareness, the "sober-curious" movement, and a desire for complex flavours and unique experiences without alcohol.
We are more aware than ever about the benefits of wellbeing, of being present in the moment and of being able to make consciously positive choices about the products we consume.
Everything Lynne tried tasted artificial and was usually sugar laden. Not great to drink and definitely not good for you. She wanted the taste of a classic and zingy G&T but without the alcohol.
So, she put together a team of people who all felt passionately as she did about developing a premium, 100% alcohol-free, botanical distillate. A refreshing drink that was natural, low in sugar, steeped in provenance and developed with authenticity, integrity and wellbeing at its heart.
And so immaculate® was born.
It’s been an exciting journey to bring us to this point, and we’ve been lucky to have a great team of like-minded people who believe in our mission...
Cleaner taste.
Clearer mind.
Kinder choice.
Call into one of our venues during our pilot phase and try immaculate® for yourself.
We all love this fresh, zesty drink, meticulously crafted to deliver the refreshing flavours of a classic G&T - but with no alcohol involved at any point of the process – and hope you will too.
And with a great product comes great purpose.
We truly believe that small actions can spark real change. So, we give a portion of our profits to causes rooted in our values of community, opportunity and sustainability.
Our commitment to our purpose is rooted in the business from day one, which is why immaculate is also starting the journey to B Corp. We are in the business of being a force for good, with every single step and every single sip we take.
