At immaculate®, we believe that every can is more than just a drink - in every can there is potential for positive impact. From the very beginning, we set out to build a business rooted in community, opportunity and sustainability. And we hope that every sip of immaculate® helps fuel something bigger.

Every Can Gives Back

Every time someone reaches for an immaculate®, they're helping us support and reinvest in the causes that matter. A portion of our profits goes directly toward supporting local charities right now - you can find out more about our current charity partners here. Whether it's supporting mentorship for women, or contributing to local green spaces, your purchase has real purpose.

For us, giving back isn’t a marketing strategy - it’s a mindset. It's about building a business that lifts others as it grows. It’s about being part of a wider movement for good.

Celebrating Brands That Do Better

We don’t believe in competition – we believe in collaboration. When we meet other brands that are doing good - whether that’s making ethical products, paying fair wages, or sourcing sustainably - we want to work with them and share their stories. As co-founder and sailor Gaynor says, “A rising tide lifts all boats”!

You’ll often find us partnering with like-minded businesses at markets, events and pop-ups. It’s all part of our goal to create a community where conscious consumers can connect with brands they believe in.

Culture That Reflects Our Values

Internally, we live the same values we share externally. Our team works flexibly and collaboratively, supporting each other as people first and professionals second. An often-heard phrase from all of us in immaculate® is "Family First always" when there are time pressures or other issues for us to handle. We prioritise wellbeing, honesty and inclusion - and we're always open to learning how we can do better.

Championing Under-Represented Entrepreneurs

Our founders are all women who know firsthand how hard it can be to start something from scratch as an under-represented entrepreneur - especially without access to traditional funding or networks. That’s why we genuinely really care about supporting other entrepreneurs – in our “real” day-jobs, that’s what we do every single day!

The Future of Giving Back

As we grow, so will our impact. Our long-term vision includes setting up the immaculate® Legacy Fund - a reinvestment fund to support future generations of under-represented entrepreneurs creating the next generation of innovative food and drinks products. It may take us a while to get there…but we are determined!

So next time you crack open a can of immaculate®, know this: you're not just choosing a cleaner taste and a clearer mind - you’re also making a kinder choice. One that supports community, celebrates better business, and contributes to a culture of sustainable growth.

Photo: Darroch Nurseries, Open Aye - one of our community partners