When we created immaculate® we wanted the ritual of a perfect alcohol-free G&T without the measuring, mixing or guess‑work. A ready‑to‑drink (RTD) can was the clear answer. Here’s why the humble aluminium can is the best home for our alcohol‑free drink.

Perfectly Balanced, Every Time

Ask any bartender: getting the gin‑to‑tonic ratio right is an art. Too much tonic and the botanicals disappear; too little and bitterness overwhelms. By pre‑blending immaculate® in small batches we lock in the ideal balance of juniper warmth, citrus lift and vibrant fizz. No bar kit, no guess‑work - just crack, pour, sip.

Convenience You Can Take Anywhere

Let’s face it - modern life is busy. We wanted immaculate® to fit seamlessly into your day-to-day life. No need for special glassware (though we do love a good Copa glass) and no prep time. Just premium flavour in a convenient format.

Cans slip into party bags and picnic baskets. They chill fast, stack neatly and won’t smash on the patio. Whether you’re at a summer picnic, hosting friends at home, or winding down at the end of a long day, there’s no need to mix, measure or fuss. Just chill, pour (or sip straight from the can) and enjoy.

Fresher for Longer, Kinder to the Planet

Aluminium is a flavour guardian: it blocks light and oxygen far better than clear glass, ensuring every sip tastes just as fresh and vibrant as it did the day it was made. Unlike alcoholic spirits, alcohol-free drinks don’t have the same natural preservatives. This means freshness is key - and cans do a fantastic job of locking in that flavour, aroma and all-important fizz.

Our cans are also endlessly recyclable and lighter to ship, cutting our carbon footprint.

Good for your taste buds and the planet.

Pop‑Culture Proof

Remember the “Hot Priest” in “Fleabag” cracking open a canned M&S gin and tonic? It led to a massive 24% increase in sales for M&S canned G&Ts - and on the back of it ready‑mix canned drinks officially entered the cultural zeitgeist - proof that convenience and cool can pour from the same can.

Premium RTDs Are Booming

RTDs are one of the UK’s fastest‑growing drinks category - jumping 18 % in value in 2024, with premium canned cocktails (both alcohol and alcohol-free) leading the charge.  A 12% growth rate is forecast for premium RTDs through to 2027, driven by the ‘less but better’ mindset - exactly where immaculate® sits.

Craft Costs More - Here’s Why

Alcohol is a natural preservative and flavour carrier. Remove it and you need higher‑grade botanicals, micro‑filtration and precision carbonation to achieve depth and mouthfeel. Our can captures all that craft so every bubble, every sip, is as we intended.

From perfect balance and planet‑friendly packaging to premium flavour on the go, our RTD can is the perfect choice. Next time you want a grown‑up drink without the alcohol - or the hassle - grab an immaculate®!