At immaculate®, we didn’t just want to create another alcohol-free drink - we wanted to reimagine what it means to drink well.

The Spark Behind the Sip

The alcohol-free shelves were once a barren space: syrupy mocktails, bland “zero” versions of big brands, and nothing that matched the ritual, flavour or elegance of a premium G&T. That was the gap - and it felt personal.

Our founders, each on their own journey with alcohol and wellness, saw that people wanted more. More clarity. More connection. More choice. And less compromise. So, we rolled up our sleeves, gathered around Lynne’s kitchen bench, and began building the kind of product we couldn’t find.

Flavour – The Essence of immaculate®

When we started out, a drinks mentor advised, “Whatever you do, make sure it tastes good. It’s the only thing that really matters”. We’ve obsessed over flavour ever since (hello bold juniper, bright citrus, and special secret natural ingredients for body and depth!), but immaculate® is more than what’s in the can. It’s the feeling you get holding it. The clarity that comes from drinking with intention. The connection that’s sparked when everyone feels included - alcohol drinker or not.

From our pure white can with zingy fresh highlights to our lowercase brand name - which exactly explains our brand - every detail reflects our belief in quiet confidence, integrity and simplicity. We’re not loud. We’re not overhyped. We’re just… immaculate. Trying to do a little bit of good with every sip we all take.

A Brand With a Pulse

To us, a modern drink brand should do more than look good on a shelf. It should be kind to the planet. Honest with its community. Inclusive in its mission. That’s why we’ve built immaculate® as a zebra company - one that balances profit and purpose, grows sustainably, and supports others along the way.

We work with local suppliers, use recyclable packaging, and give back through our chosen charity partners.

We’ve said no to quick wins that didn’t fit our values, and yes to the slower, thoughtful path that feels right for us as women founders.

A Future We Can All Sip In

The world is changing - and so is drinking culture. More people are choosing alcohol-free not because they have to, but because they want to. They’re redefining celebration, reclaiming their mornings, and reconnecting with themselves.

We’re here for that future. A future where no one feels second-class for skipping alcohol. Where elegance, flavour, and ritual exist - with or without the alcohol. Where drink brands lead with soul, not just sales.

So… what kind of world do you want to sip in?

Because with immaculate®, we’re not just building a drink. We’re building a movement.

#StayImmaculate