You’ve heard of going hard. You’ve heard of going home. But what about the in-between? Welcome to the world of “coasting” - that not-quite-sober, not-quite-smashed state where you’re sipping something mid-strength and cruising somewhere in between!

Coasting is the drinking equivalent of hovering in second gear: you’re technically still moving but not quite going full-pelt. It’s choosing the mid strength drink or the single G&T rather than a double... maybe spaced out between several glasses of water or alcohol-free options…and a very strategic snack break. 

It’s popular, too. With the rise of health and wellbeing consciousness and the ever-persistent “Sunday Scaries”, more people are turning to lower ABV (alcohol by volume) options. Think 2.5% beers, light wines, and cocktails that sound grown-up but won’t knock you off your bar stool.

Pros of Coasting

• You’re less likely to wake up wondering what you texted your ex
• You can still be part of the round - just with a less boozy option
• You might actually make it to brunch, the gym, or life in general the next day
• It’s a way to cut down without cutting out, which can feel more manageable

Cons of Coasting

• One turns into “just one more,” which turns into “where’s my shoe?”
• It still affects sleep, hydration and decision-making — just a bit less
• You’re not really committing to either camp, which can feel… well, a wee bit “meh”
• And you might still feel fuzzy around the edges when you were aiming for fresh

At immaculate®, we get it. Sometimes life calls for just easing off the pedal rather than slamming on the brakes. Coasting can be a useful bridge - a gentle way to reassess your relationship with alcohol.

But for those ready to move beyond the halfway house and feel fully alive, go alcohol-free. Pick one of the amazing alcohol-free options available…and of course immaculate® is here for you too with fizz, flavour and no fuzzy mornings.