There’s a new stripe in the mindful drinking movement - and it’s not all or nothing. Zebra striping is the art of alternating between alcoholic and alcohol-free drinks, giving your body a break while still enjoying every drink. Whether you're easing into more mindful choices or simply want to feel better the next day, this trend makes room for balance, beauty and better mornings.

What Is Zebra Striping?

Zebra striping is a growing trend where drinkers alternate between alcoholic beverages and alcohol-free ones throughout an occasion. Think G&T → immaculate® Pour → wine → sparkling water with a twist. It's not about going dry — it's about staying in tune. This approach empowers you to pace yourself whilst still being social, stylish and satisfied.

Why People Are Choosing to Stripe

As wellness becomes a core part of modern living, more people are choosing to drink less - but not necessarily give up alcohol altogether. Zebra striping helps you:

• Stay hydrated and reduce next-day fog.
• Enjoy the ritual of drinking without overdoing it.
• Feel socially included with a drink in hand - always.
• Make more conscious choices that match your mood.
  
  

And according to recent research from Club Soda and YouGov, a growing number of adults in the UK are actively reducing their alcohol intake, especially among those aged 25–45. If you're cutting down on alcohol - you're in with the in-crowd!

How to Zebra Stripe Well

Here are a few ways to make it seamless and stylish:

• Start the evening with a beautiful alcohol-free serve like immaculate® G&T.
• Use the same glassware and garnishes for your alcohol-free options.
• Alternate drinks intentionally — plan your bar order or drinks at home.
• Don’t overexplain. You don’t owe anyone an alcohol status update — just enjoy.
• Stock your drinks trolley with immaculate® and mixers that feel luxe and special.

Sample Zebra Stripe Pairings

Try these easy swaps to help you stripe like a pro:

Occasion                    Alcoholic Drink                       Your Stripe
---------------       ---------------------       ------------------
Brunch                        Prosecco Mimosa                 Alcohol-Free Mimosa
Dinner Party              G&T                                           immaculate G&T
Aperitif Hour              Negroni                                    Lavender and Basil Fizz

Why This Matters

immaculate® is here to support freedom of choice - not restriction. Zebra striping lets you feel fully present in the moment, without the pressure to go ‘all in’ or ‘all out’. It’s a practical, pleasurable way to enjoy the ritual of drinking without excess.

Try It and Tag Us

Next time you’re out - or hosting at home - try zebra striping with a range of alcohol-free alternatives. Whether you start or end the night with one of our purposefully crafted immaculate® Pours, your body (and your head tomorrow) will thank you. Share your stripe with us on Instagram @drinkimmaculate using #ZebraStripeSip or #ImmaculatePours.